4TH TÜRSAB TOURISM CONGRESS CONCLUDED WITH WIDE PARTICIPATION
The 4th TÜRSAB Tourism Congress, which has become a tradition organized by TÜRSAB and serves as the industry’s most prestigious benchmark, charted a new roadmap for Turkish tourism with wide participation. Held under the motto “Education, Communication, and Solidarity” from April 6–8, 2026, this major event fostered a strategic collaboration ecosystem over three days.
The first day of the congress, which began with workshops, brought together leading figures in the industry following the official opening ceremony and a special presentation by Turkish Airlines. On the second day of the event, strategic topics such as digital transformation, artificial intelligence, the economy, MICE tourism, and “soft power” in foreign relations were discussed in depth, while comprehensive sessions and B2B meetings were held on cultural exports, the development of regional tourism, and the role of local governments.
Additionally, the second phase of the “Century of Tourism” project was shared with the public during a press conference.
On the final day of the congress, the tourism values of the Turkish Republic of Northern Cyprus were showcased. Following presentations on new consumer trends and trends shaping the future, the event concluded successfully with the release of the “Türkiye Tourism Future Vision Final Report.”
We would like to thank all our participants who contributed to this meaningful platform, which shed light on the future of Turkish tourism for all stakeholders—from travel agencies to technology companies, and from local governments to public institutions.
