A MICE TOURISM PANEL WAS HELD AS PART OF THE 4TH TÜRSAB TOURISM CONGRESS

The 4th TÜRSAB Tourism Congress featured a panel on “MICE Tourism” on its second day. The session, held on Tuesday, April 7, 2026, at 3:15 PM, was moderated by Mustafa Devrim Yalçın, President of the Istanbul Skal Club. The panel brought together industry stakeholders, including Hasan Dinç, President of SITE Global, and professional conference organizers Ayşen Tümbay and İhsan Cem Tunçel as speakers.

The session analyzed the importance of crisis management strategies in the MICE sector, the sustainability of service quality, and concrete incentive models for international competition. It also addressed the transition from “price competition to value competition” to enhance Türkiye's appeal in congress tourism.

The session, which evaluated strategic topics such as attracting qualified human resources to the sector, the proper integration of digital transformation into operational processes, and the strengthening of city-based convention visitor bureaus (CVBs), concluded in an interactive manner with strong participation from industry representatives.