A SESSION TITLED “TRENDS SHAPING THE FUTURE OF TOURISM” WAS HELD AS PART OF THE 4TH TÜRSAB TOURISM CONGRESS

The 4th TÜRSAB Tourism Congress continued on its third day with the final session, titled “Trends Shaping the Future of Tourism,” which addressed the sector’s evolving dynamics driven by technological advancements and travel habits in the world of tomorrow.

Held on Wednesday, April 8, 2026, the session featured technology writer and trend analyst M. Serdar Kuzuloğlu, who delivered a comprehensive presentation titled “Trends Shaping the Future of Tourism.” Kuzuloğlu shared insights with participants on the historical evolution of technology, shifting societal perceptions, the heightened expectations of customers, and the importance of a commitment to flawless service in the tourism sector.

The session highlighted that technology alone is insufficient, emphasizing the critical role of organizational culture and the human factor in service quality. It analyzed artificial intelligence applications and personalized service models. The presentation, which comprehensively addressed the transformative power of technology in tourism marketing and new-era strategies, concluded with intense interest from the participants.