GOOGLE ADVERTISING TRAINING AS PART OF THE "DIGITAL MARKETING SERIES" WAS HELD AT TÜRSAB CENTRAL OFFICE

Google Advertising Training, part of the "Digital Marketing Series," organized by TÜRSAB Academy to enhance the digital marketing competencies of travel agencies, was held at TÜRSAB Central Office on Friday, September 19, 2025.

Instructed by Zafer Berke Dalkıran, Founder of Wolfy Digital, the training provided participants with the opportunity to gain comprehensive information on basic and advanced topics in Google advertising. The training covered the effective use of the Google Ads interface, creating YouTube Discovery campaigns, target audience analysis, keyword research, segmentation techniques, Google Analytics, Google Tag Manager (GTM), conversion tracking, and remarketing setups.

Practical exercises were also conducted using campaign setups specific to travel agencies and industry-specific case studies. Participants gained knowledge on strategies for reaching the right target audience in the digital world, managing effective campaigns, and increasing brand awareness.

As TÜRSAB Academy, we will continue to support our members with training that will contribute to the development of our sector.

We thank all our members who participated in the training.