THE “SOFT POWER: TOURISM – CULTURAL EXPORTS” PANEL WAS HELD AS PART OF THE 4TH TÜRSAB TOURISM CONGRESS

The “Soft Power: Tourism – Cultural Export” panel, which addressed the cultural dimensions of tourism, was held on the second day of the 4th TÜRSAB Tourism Congress. The session, held on Tuesday, April 7, at 12:00 PM, featured Murat Saygı, CEO of MED Yapım; Ezel Akay, Producer and Screenwriter; and Elif Dağdeviren, Producer and Storyteller, as speakers.

The global reach of the Turkish TV series and film industry, the process of transforming TV series locations into tourist destinations, and the impact of cinema on Türkiye's image were the main topics of the session.

The strategic importance of the tourism and film sectors collaborating through a joint incentive mechanism and working group, leveraging “storytelling,” was emphasized. The session, which examined the sectoral impacts of cultural exports—a fundamental component of tourism—and the power of storytelling, concluded in an interactive manner with intense interest from participants.