A PANEL ON “DESTINATION MARKETING” WAS HELD AS PART OF THE 5TH BURSA TOURISM SUMMIT

The “Destination Marketing” panel, organized as part of the 5th Bursa Tourism Summit, was moderated by Murat Saraçoğlu, Senior Advisor to the President of TÜRSAB. Board Member Özgür Ersoy, TOAR President Erdal Çeri, Prof. Dr. Çağatan Taşkın, a faculty member at the Faculty of Economics and Administrative Sciences at Bursa Uludağ University, and İlker Özaslan, President of the Bursa UNESCO Association, shared their views during the panel.

During the session, the focus was on data-driven promotional efforts, the creation of a strong destination identity, the communication of cultural heritage through modern communication tools, and the role of travel agencies in the marketing process. Attention was drawn to the need to transform Bursa’s diverse tourism assets into a unified narrative that offers visitors a holistic and memorable urban experience, rather than promoting them individually.