ANNOUNCEMENT ON THE MAIN THEMES OF THE 4TH TÜRSAB TOURISM CONGRESS

Dear Members,

Under the motto “Education, Communication, and Solidarity,” the TÜRSAB Tourism Congress—the fourth edition of which will be held this year from April 6–8, 2026 at the Antalya Nirvana Cosmopolitan Lara Hotel— will address strategic topics that will shape the future of Turkish tourism, covering a broad spectrum from artificial intelligence to cultural exports, and from air transport to regional tourism policies.

Key Topics Shaping the Future of Tourism

The congress program will be structured around the following main themes, encompassing various dimensions of the tourism sector:

Strategic Tourism Policies
•    Turkish Tourism: A Vision for the Future
•    Soft Power: Tourism
•    Tourism and Foreign Relations
•    Cultural Exports

Tourism of the Future
•    Tourism of the Future and Artificial Intelligence
•    The Economy–Tourism Relationship

Sectoral Areas
•    Air Transport
•    Tourism Transportation
•    MICE Tourism
•    Health Tourism
•    Cultural Tourism

Regional Collaborations
•    Turkic Republics and Tourism
•    Development of Regional Tourism

We respectfully submit this information for your consideration.

Association of Turkish Travel Agencies 
TÜRSAB