ANNOUNCEMENT ON THE REGULATION ON PROMOTION AND INFORMATION ACTIVITIES IN HEALTH CARE
Dear Members,
The Regulation on Promotion and Information Activities in Health Care Services entered into force upon publication in the Official Gazette No. 33075 dated November 12, 2025, and repealed the Regulation on Promotion and Information Activities in Health Care Services published in the Official Gazette No. 32263 dated July 29, 2023. The new Regulation introduces changes regarding promotional and information activities for our members who hold the status of international health tourism intermediary organizations.
Accordingly,
Article 8, Paragraph 1, Subparagraph (a) of the Regulation stipulates: Sponsored promotional and information activities in the field of international health tourism may be conducted in official languages other than Turkish, provided that promotional and information activities are conducted on a separate social media platform or website aimed at foreign countries, and that the provision of services within the scope of health tourism is clearly stated on these platforms.
Article 8, Paragraph 1, Subparagraph (b) of the Regulation stipulates: The health tourism authorization certificate must be published on the website or social media platform of the healthcare facility or intermediary organization providing international health tourism services.
Article 8, Paragraph 1, Subparagraph (c) of the Regulation stipulates: Promotional and information activities aimed at generating demand among individuals living in Turkey are prohibited. Domestic targets cannot be selected as the target audience on social media platforms, and automatic target audience definitions must be disabled.
Article 8, Paragraph 1, of the Regulation stipulates: In clause (g): The intermediary institution; Provided that these activities are limited to intermediary services defined in relevant legislation and do not evoke activities related to healthcare services or create the impression that they are healthcare facilities, they may engage in sponsored promotions and information, and share visual content.
Article 8, paragraph 1, subparagraph (ğ) of the Regulation states: The intermediary institution may share the healthcare services it provides, the names of healthcare facilities, and the official websites of these facilities for informational purposes, provided that it states that the healthcare service for which it has signed a protocol is provided by the relevant healthcare facility and that it is not a healthcare facility itself.
Article 8, paragraph 1, subparagraph (h) of the Regulation states: The URL addresses of the websites of the intermediary institution are required to include the trade name, business name, or abbreviations thereof.
Article 8, paragraph 1, subparagraph (ı) of the Regulation states: Health facilities and intermediary institutions offering international health tourism services that wish to use their trademark registration in their URL addresses are obligated to submit their registration documents to the Ministry.
Regulation Article 8, paragraph 3 states that, within the scope of subparagraphs (a) and (g) of the first paragraph, health facilities and intermediary organizations offering international health tourism services may announce discounts, campaigns, and competitive prices.
You can access the full regulation at https://www.resmigazete.gov.tr/eskiler/2025/11/20251112-2.htm.
Sincerely submitted for your information.
Association of Turkish Travel Agencies
TÜRSAB